Tuborg Backstage
In 2023, Wonderland, was responsible for Tuborg's backstage bar at the Roskilde Festival. The concept involved recreating a section of the iconic Vega and repurposing the old light bar that had been in the Lyngsie Hall for years.
The bar's atmosphere was enhanced by Vega's iconic panel walls. We collaborated closely with the Tuborg activation team to bring the 400m2 bar to life. In 2024, we repurposed the bar again to create lamps that were featured in V1’s set design and staging of the bar.
Photo Credit Thomas Skou
