As part of our many collaborations with Absolut Vodka, we created their art bars at Roskilde Festival for two consecutive years.
In collaboration with artist AnneSofie Sandal, Wonderland created a unique concept for the ABSOLUT ILLUSION BAR at Roskilde Festival, 2011. The concept was based on interpretations of the new ABSOLUT ILLUSION bottle.
Our idea was to create a room that challenged the festival audiences’ perceptions and ideas of what a festival bar could look like. At one hand the bar had to be functional and social, and on the other it had to be inspirational and outstanding while unfolding the theme of illusions in an intelligent and artistic way.