CARLSBERG MULTIPURPOSE ROOM
Design concept and production of unique furniture for a multipurpose room at Carlsberg’s brewery division in Fredericia, Denmark. The big open area serves as a showroom, meeting room and after-work bar on fridays.
The main idea behind our concept, was to combine Carlsberg’s rich heritage with today’s production and impressive efficiency. The heritage is expressed through big prints with Carlsberg founder J.C. Jacobsen and his son Carl Jacobsen as well the famous Elephant Gate (part of the “New Carlsberg”m founded by Carl Jacobsen). As a symbol of today’s massive production, we used the wooden pallet as a central object. A rather appropriate object to use, considering the 80.000 pallets that are moved around the brewery everyday.