HALL OF CARLSBERG
Wonderland was given the task to design and produce the bar at Hall of Carlsberg in Parken (Denmark’s national stadium). A dining hall where Carlsberg should be showcased from its best side and where visitors can get in the right mood before football matches and other events at the stadium.
We came up with the solution to make a big dynamic wall that illustrates swishing beer, in which the iconic Carlsberg logo emerges. In the creation process we used the latest digital technologies, which made it possible to create an installation made in wood, but with the dynamic and vivid look of liquid.
With the use of computer rendering, the back wall was made to show the organic formations that liquid creates in different conditions. The wall is made of 160 laser cut panels in plywood.