New Balance
New Balance is one of the world’s most recognized brands. Together with their Swedish agency, Wonderland was tasked with finding a location and designing a pop-up venue that, in the week leading up to the CPH Half Marathon, would serve as a cool hangout for influencers and members of Copenhagen’s running community.
In recent years, New Balance has made a strong mark on the European marathon scene, creating large-scale event spaces across major cities — and now, also in Copenhagen.
Created in collaboration with Abby World.
