TUBORG JULEBRYG

The challenge was to create a Limited Edition Tuborg Christmas Beer with a cutting edge design that took the Christmas beer’s very familiar universe, re-imagined it, and made it speak to the younger bar- and club-goers.

Throughout the years, the different limited edition designs have been created by using fundamental elements from the classic Christmas Beer design or universe: Turning the bottle into a Christmas Beer label sticker collage in 2011, and letting the Tuborg guy from the bottle hang up his christmas decorations on it in 2012. The 2013 edition features snow flakes that draw out the bottle shape and the label.

Garlands and Christmas decorations
- with a touch of feminine lingerie

All COVERED UP IN
SNOWFLAKES