ABSOLUT
TRANSFORM  TODAY

CAMPAIGN · EVENT · VIDEO · MAGAZINE

 

 


ABSOLUT TRANSFORM TODAY


Transform Today was a global Absolut campaign based on artist collaborations and spectacular events. The overall objective was to recruit the next generation of Absolut fans; the urban creative millennials.

Based on the global manifesto, our task was to create, curate and facilitate the campaign activities in Denmark. The campaign included artist collaborations, events, video documentaries, PR and influencers and a printed art magazine.   


 

 
















 


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