Back in 2013, we were challenged to create a new Somersby sub-brand targeted the young Danish party segment. We came up with an upbeat and daring concept based on the target audience’s interest in clubbing and fashion. The concept was rolled out over three years, developing with a new collection (and flavour) each year inspired by the seasons biggest fashion trends.

Our work with Somersby Unlimited included an overall strategy, brand name, visual identity and packaging design. The first collection was based on the, at the time, ever-present animal print. In 2014, the success was followed up with dashing floral prints whereas the 2015 collection was inspired by fashion designers who dictated metallic colours and iconic symbols with references to pop art.